Write a Press Release

Elements:

·      Goal: To prove that person, service, event, or product is worthy of being made into a news story.

·      Quotes: To put your story in perspective and add material.

o   Insiders: For example, someone directly involved in research your press release is reporting on.

o   Outsiders: For example, an expert in the field.

o   Observers: For example, a witness to an event your press release is reporting on.

Sections:

·      Header: Include name, phone number, and email.

·      Release Date

·      Headline: Use concise, objective, and exciting language.

·      Subhead: Elaborate on the headline.

·      Lead: Include who, what, when, where, how.

·      Body: Provide evidence for the lead.

o   Include quotes here.

·      Boilerplate: Include an overview of your company above “###” to signal the end of the material.

·      Contact: Can include a name, phone number, and email to contact for more information.

Example:

References:

Kranc, Stan H. "Journalistic Writing." Prezi. Web. 3 May 2015. <https://prezi.com/fg3ww3cihc0k/journalistic-writing/?utm_campaign=share&utm_medium=copy>.

"How to Write a Great Press Release: A Sample Press Release Template." Publicity Insider. N.p., n.d. Web. 03 May 2015. <http://www.publicityinsider.com/release.asp>.