Write a Communiqué

Elements:

·      Goal: To communicate a clear, concise message.

·      Use: Routine communications (note: not special business circumstances).

o   Disseminational: Informational (e.g., briefing).

o   Requests: Asking for information or action (e.g., legal pleadings).

o   Imperative: Commands to take action (e.g., management documents).

o   Good/Bad News: Use coded phrasing (e.g. college acceptances/rejections).

o   Follow-Up: Use goodwill (e.g., interview thank you letter).

·      Tone: Professional.

·      Coded Phrasing: Phrases with specific meaning (e.g. “We are sorry to inform you…”).

·      Goodwill: Make the suggested actions appealing to the reader by offering alternatives and/or incentives.

Sections:

·      Opening: Include the purpose of the document, and any actions the reader should take.

·      Body: Include specific details; be more specific as the document progresses.

·      Closing: Include thanks, an invitation for feedback, and a restatement of any actions the reader should take.

Example: 

References: 

Kranc, Stan H. "Communiqués." Prezi. Web. 3 May 2015. <https://prezi.com/7ghm-gpp9ujm/communiques/>.

Write a Press Release

Elements:

·      Goal: To prove that person, service, event, or product is worthy of being made into a news story.

·      Quotes: To put your story in perspective and add material.

o   Insiders: For example, someone directly involved in research your press release is reporting on.

o   Outsiders: For example, an expert in the field.

o   Observers: For example, a witness to an event your press release is reporting on.

Sections:

·      Header: Include name, phone number, and email.

·      Release Date

·      Headline: Use concise, objective, and exciting language.

·      Subhead: Elaborate on the headline.

·      Lead: Include who, what, when, where, how.

·      Body: Provide evidence for the lead.

o   Include quotes here.

·      Boilerplate: Include an overview of your company above “###” to signal the end of the material.

·      Contact: Can include a name, phone number, and email to contact for more information.

Example:

References:

Kranc, Stan H. "Journalistic Writing." Prezi. Web. 3 May 2015. <https://prezi.com/fg3ww3cihc0k/journalistic-writing/?utm_campaign=share&utm_medium=copy>.

"How to Write a Great Press Release: A Sample Press Release Template." Publicity Insider. N.p., n.d. Web. 03 May 2015. <http://www.publicityinsider.com/release.asp>.

Write an Annotated Bibliography

Elements:

·      Goal: To analyze and summarize research material.

·      Tone

Sections:

·      Bibliographical Reference: Formal citation.

·      Overview: Include the hypothesis, methods, and results.

·      Flaws: Inconsistencies in methods or results.

·      Significance: Any possible real-world applications of the research if applicable.

Example:

Write a Targeted Résumé

 Elements:

·      Goal: To parallel the job posting.

·      Synchronicities: Qualities and experiences directly relevant to the job posting.

·      Parallel Language: Language used in the job posting.

Sections:

·      Header: Include name, address, phone number, and email.

·      Abilities: Include abilities directly associated with the preferred abilities stated in the job posting.

·      Achievements: Highlight the most impressive aspects of your professional life while still remaining relevant to the job posting.

·      Skills: These don’t necessarily need to parallel the job posting, but they should be relevant to it.

Example:

References:

Kranc, Stan H. "Employment Messages." Prezi. Web. 3 May 2015. <https://prezi.com/i1zqx_epejii/employment-messages/>.